News | We Are Underdogs

The COMMA by Kaito Choy marked a new era in our brand.

It was the first shoe to be launched, from the beginning, for men’s and women’s. In a gender-neutral approach, we did not do the “pink it” thing.

We had been paying attention to Patrizia Montanari for a while. Her photo shoots were as stunning as her apparel.

In one of the chats with Kaito Choy the idea arose: why shouldn’t we pair Patrizia’s clothing and unique “lens” with the COMMA.

Portugal based independent footwear brand We are Underdogs is happy to announce the “Stroke Low”.

This model is the first signature sneaker by 34-year-old Mexican footwear designer Quetzal Ramos.

This CW came along with a minor detail change, taking minimalism to an extreme, reflecting the designer’s influence and vision.

The braided laces of the OG colorways were substituted by premium waxed cotton laces, allowing a smoother lacing and unlacing.

We are proud to present Tiago Escada Ramos, one of the founders of Sneakers Love Portugal, a community that promotes sneaker culture in Portugal.

He is the first brand ambassador from the Old Continent.

The Pensole alumnus and Bachelor of Industrial Design (Auburn University), from Birmingham Alabama, is the winner of the first contest held by WAU and Obscure Sneakers, having also been the most voted by the public.

Take a look at his "Turbo"

Everybody is aware of the social mission that our project has when it comes to empowering new designers, opening the doors of the industry to them and allowing them to have their concepts developed, produced and sold. 

The waubscure contest exceeded all our expectations

When Obscure Sneakers and WAU decided to launch this collaboration / contest we never thought we’d have more than 100 contestants!