SNEAKERS WITH A CONSCIENCE

SNEAKERS WITH A CONSCIENCE

March 11, 2019

Our project is based in these pillars:

  • Diversity and Inclusion
  • Social Responsibility
  • Portuguese Craftsmanship
  • Ethical Manufacturing
  • Environmental Conscience

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THE 101 WAUBSCURES

THE 101 WAUBSCURES

March 02, 2019

The #waubscure contest exceeded all our expectations

When Obscure Sneakers and WAU decided to launch this collaboration / contest we never thought we’d have more than 100 contestants!

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A TRIBUTE TO THE WSC 16

A TRIBUTE TO THE WSC 16

February 22, 2019

We Are Underdogs is proud to present the INITIUM WSC 16 Maroon by Maxwell Lund.

A colourway of the INITIUM, featuring the same material combination and colours of the WSC 16. 

An unique and historical sneaker.

A statement and a tribute!

Celebrate the day when history was made in sneaker design!

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Introducing the SW-02

Introducing the SW-02

February 15, 2019

The wait is over!

Isamu Jarman the winner of the 21 Days of Design and top 8 of the 2018 World Sneaker Championship - competitions help by PENSOLE - sees his concept being made real by We Are Underdogs.

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Who is Isamu Jarman?

Who is Isamu Jarman?

January 17, 2019

Who is ISAMU JARMAN?

Japan-Born. Hawaii-Bred. Portland-Living.

His background of multiple cultures and experiences affect his design process. 

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Walkthrough the INITIUM

Walkthrough the INITIUM

January 13, 2019

We like to think that we are not only selling sneakers.

We consider ourselves a creative platform for a reason.

One of the most fulfilling feeling we have is that of seeing that we also contribute to the education of the designers that cooperate with us and of our followers.

So, we were never ashamed of showing the "process" that leads to the final product.

Showing what's possible, the horrible pullovers, the failed samples... the things you normally don't get to see.

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Respect the culture, learn from the ones who know!

Respect the culture, learn from the ones who know!

December 28, 2018

Sean "Paper Chasr" Williams is the new WAU AMBASSADOR

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COMMA: a everyday wearable piece

COMMA: a everyday wearable piece

December 27, 2018

COMMA is the first style launched by We Are Underdogs that is immediately available for purchase in two colourways (Carbon and Bone) and both in man and women sizes.

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Kaito Choy: designing footwear by night

Kaito Choy: designing footwear by night

December 20, 2018

Kaito Choy is the fourth designer launching his concept through WAU and he named it COMMA. He has the mission of connecting people via functional progressive products that tell meaningful stories.

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COMMA: a progressive and minimalist style

COMMA: a progressive and minimalist style

December 11, 2018

COMMA is the first Kaito Choy’s style seeing the light of day and we are proud to have made that happen. The designer is the second place winner of PENSOLE World Sneaker Championship (WSC) in this year edition.

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ITAFLEX: Increasing the outsoles diversity

ITAFLEX: Increasing the outsoles diversity

October 30, 2018

We teamed up with ITAFLEX to expand the outsoles options for designers. The manufacturer is already making women molds for the rubber cup sole for the next sneakers being launched.

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METAMORPH: A sneaker for all styles

METAMORPH: A sneaker for all styles

October 19, 2018

The asymmetry of METAMORPH gives personality to the sneaker. Designed by Daniel Gonçalves, it is ‘a prototype under construction’.

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