Who is Isamu Jarman?

Who is Isamu Jarman?

January 17, 2019

Who is ISAMU JARMAN?

Japan-Born. Hawaii-Bred. Portland-Living.

His background of multiple cultures and experiences affect his design process. 

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Walkthrough the INITIUM

Walkthrough the INITIUM

January 13, 2019

We like to think that we are not only selling sneakers.

We consider ourselves a creative platform for a reason.

One of the most fulfilling feeling we have is that of seeing that we also contribute to the education of the designers that cooperate with us and of our followers.

So, we were never ashamed of showing the "process" that leads to the final product.

Showing what's possible, the horrible pullovers, the failed samples... the things you normally don't get to see.

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Respect the culture, learn from the ones who know!

Respect the culture, learn from the ones who know!

December 28, 2018

Sean "Paper Chasr" Williams is the new WAU AMBASSADOR

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COMMA: a everyday wearable piece

COMMA: a everyday wearable piece

December 27, 2018

COMMA is the first style launched by We Are Underdogs that is immediately available for purchase in two colourways (Carbon and Bone) and both in man and women sizes.

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Kaito Choy: designing footwear by night

Kaito Choy: designing footwear by night

December 20, 2018

Kaito Choy is the fourth designer launching his concept through WAU and he named it COMMA. He has the mission of connecting people via functional progressive products that tell meaningful stories.

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COMMA: a progressive and minimalist style

COMMA: a progressive and minimalist style

December 11, 2018

COMMA is the first Kaito Choy’s style seeing the light of day and we are proud to have made that happen. The designer is the second place winner of PENSOLE World Sneaker Championship (WSC) in this year edition.

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ITAFLEX: Increasing the outsoles diversity

ITAFLEX: Increasing the outsoles diversity

October 30, 2018

We teamed up with ITAFLEX to expand the outsoles options for designers. The manufacturer is already making women molds for the rubber cup sole for the next sneakers being launched.

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METAMORPH: A sneaker for all styles

METAMORPH: A sneaker for all styles

October 19, 2018

The asymmetry of METAMORPH gives personality to the sneaker. Designed by Daniel Gonçalves, it is ‘a prototype under construction’.

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Daniel Gonçalves: from a kid’s dream to reality

Daniel Gonçalves: from a kid’s dream to reality

October 15, 2018

Daniel Gonçalves loves sneakers and sports since he was a kid. When he decided to take the risk as footwear designer, he found PENSOLE Footwear Design Academy. We are glad to present you the third designer launching his style through WAU.

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METAMORPH: A prototype under construction

METAMORPH: A prototype under construction

October 12, 2018

Daniel Gonçalves presented METAMORPH in the last edition of the PENSOLE World Sneaker Championship, reaching the Top 16. A few months later, we brought it to life.

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Strengthening the community: ‘Sneaker Steve’ is the new WAU Ambassador

Strengthening the community: ‘Sneaker Steve’ is the new WAU Ambassador

October 01, 2018

The WAU community is getting stronger. Starting today, ‘Sneaker Steve’ Patiño is our new Ambassador, for believing in this project as a huge push into the aspiring designers’ career.

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FAST BREAK: the merger of cultures

FAST BREAK: the merger of cultures

September 20, 2018

The way Melvin Melchor designed FAST BREAK gave to colour and material designers a lot of options to work with. Here is the result of this worldwide project.

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