ITAFLEX: Increasing the outsoles diversity

ITAFLEX: Increasing the outsoles diversity

October 30, 2018

We teamed up with ITAFLEX to expand the outsoles options for designers. The manufacturer is already making women molds for the rubber cup sole for the next sneakers being launched.

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METAMORPH: A sneaker for all styles

METAMORPH: A sneaker for all styles

October 19, 2018

The asymmetry of METAMORPH gives personality to the sneaker. Designed by Daniel Gonçalves, it is ‘a prototype under construction’.

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Daniel Gonçalves: from a kid’s dream to reality

Daniel Gonçalves: from a kid’s dream to reality

October 15, 2018

Daniel Gonçalves loves sneakers and sports since he was a kid. When he decided to take the risk as footwear designer, he found PENSOLE Footwear Design Academy. We are glad to present you the third designer launching his style through WAU.

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METAMORPH: A prototype under construction

METAMORPH: A prototype under construction

October 12, 2018

Daniel Gonçalves presented METAMORPH in the last edition of the PENSOLE World Sneaker Championship, reaching the Top 16. A few months later, we brought it to life.

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Strengthening the community: ‘Sneaker Steve’ is the new WAU Ambassador

Strengthening the community: ‘Sneaker Steve’ is the new WAU Ambassador

October 01, 2018

The WAU community is getting stronger. Starting today, ‘Sneaker Steve’ Patiño is our new Ambassador, for believing in this project as a huge push into the aspiring designers’ career.

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FAST BREAK: the merger of cultures

FAST BREAK: the merger of cultures

September 20, 2018

The way Melvin Melchor designed FAST BREAK gave to colour and material designers a lot of options to work with. Here is the result of this worldwide project.

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Melvin Melchor: designing to help others

Melvin Melchor: designing to help others

September 17, 2018

FAST BREAK took Melvin Melchor to the Top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we materialised his concept.

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FAST BREAK: the outcome of not giving up

FAST BREAK: the outcome of not giving up

September 14, 2018

Melvin Melchor saw his sneaker on the top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we gave him a chance to release it. We present you the FAST BREAK.

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INITIUM: a renewed approach

INITIUM: a renewed approach

August 30, 2018

To define the final materials and colours of INITIUM was an exciting task. After several tryouts, we reached the exactly outcome we were looking for.

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Maxwell Lund: an unconventional designer for an unusual brand

Maxwell Lund: an unconventional designer for an unusual brand

August 27, 2018

In 2016, Maxwell Lund won the PENSOLE World Sneaker Championship (WSC), seeing his sneaker sold around de world. Now, one of his models was chosen to launch a new and unconventional sneakers brand.

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INITIUM: felling like a painter

INITIUM: felling like a painter

August 23, 2018

The INITIUM was chosen to be the first style launched by We Are Underdogs. Maxwell Lund, the designer of this sneaker, left the usual process aside and created an artistic shoe.

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The Underdog: The unexpected winner of an unequal fight

The Underdog: The unexpected winner of an unequal fight

August 16, 2018

On the next weeks, fresh concepts of sneakers from aspiring designers are finally going to see the light of day. We are very proud to make this happen with our partner – PENSOLE Footwear Design Academy.

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