Melvin Melchor: designing to help others

Melvin Melchor: designing to help others

September 17, 2018

FAST BREAK took Melvin Melchor to the Top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we materialised his concept.

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FAST BREAK: the outcome of not giving up

FAST BREAK: the outcome of not giving up

September 14, 2018

Melvin Melchor saw his sneaker on the top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we gave him a chance to release it. We present you the FAST BREAK.

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INITIUM: a renewed approach

INITIUM: a renewed approach

August 30, 2018

To define the final materials and colours of INITIUM was an exciting task. After several tryouts, we reached the exactly outcome we were looking for.

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Maxwell Lund: an unconventional designer for an unusual brand

Maxwell Lund: an unconventional designer for an unusual brand

August 27, 2018

In 2016, Maxwell Lund won the PENSOLE World Sneaker Championship (WSC), seeing his sneaker sold around de world. Now, one of his models was chosen to launch a new and unconventional sneakers brand.

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INITIUM: felling like a painter

INITIUM: felling like a painter

August 23, 2018

The INITIUM was chosen to be the first style launched by We Are Underdogs. Maxwell Lund, the designer of this sneaker, left the usual process aside and created an artistic shoe.

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The Underdog: The unexpected winner of an unequal fight
WAU

The Underdog: The unexpected winner of an unequal fight

August 16, 2018

On the next weeks, fresh concepts of sneakers from aspiring designers are finally going to see the light of day. We are very proud to make this happen with our partner – PENSOLE Footwear Design Academy.

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