The INITIUM was chosen to be the first model launched by We Are Underdogs. Maxwell Lund, the designer of this sneaker, left the usual process aside and created an artistic shoe.
Designed by the winner of the 2016 PENSOLE World Sneaker Championship, the INITIUM is an attempt to erase everything the designer have learned about the ‘right way’ to procedure and to continue teaching himself in a ‘learn-by-doing’ manner.
Maxwell Lund began the design process sort of backwards to what one would normally do. He focused on colour and looked at the upper of a shoe as a blank canvas, tooking a more expressive and artistic approach – like a painter. After that, the designer thought how he could translate that colour into a pattern.
It was on this stage that the design finally started coming into play. With this new approach, Maxwell Lund really come up with interesting results.
Exposing aspiring designers to the market, We Are Underdogs is giving them the opportunity to demonstrate their talent and to learn by doing.
Who is ISAMU JARMAN?
Japan-Born. Hawaii-Bred. Portland-Living.
His background of multiple cultures and experiences affect his design process.
We like to think that we are not only selling sneakers.
We consider ourselves a creative platform for a reason.
One of the most fulfilling feeling we have is that of seeing that we also contribute to the education of the designers that cooperate with us and of our followers.
So, we were never ashamed of showing the "process" that leads to the final product.
Showing what's possible, the horrible pullovers, the failed samples... the things you normally don't get to see.