About his sneaker, Isamu said:
"Originally designed for Pensole's WSC 2018, the brief was to design a lifestyle shoe for a stylish 20-year-old.
Key words that I kept in mind moving forward were; Timeless, Focused, and Craftsmanship.
Inspiration and field research came from looking back at the 90's iconic sneaker silhouettes and my personal experience of living in Portland for the last five years.
After analyzing and filtering through the content, I distilled the trend to chunky, retro, and modern in both color and materials.
Intersection of fashion and street. After iterations of what all that meant to me, and getting feedback from my friends on social media, I landed on The Pensole SW-01. Name SW for South West - which where I spent majority of my time in Portland.
The SW-01 features bold, sweeping panels that offer structure and support - especially in the heel and vamp.
The lines and curves draw inspiration from the cities' architecture and bridges. Strap in the back doubles up as a pull tab. Upper is primarily suede and performance textiles. It's an ode to AJ1's, Air Max 90's, Tripple S, Yeezy 700 & 750, and EQT 93/17.
As it evolved and was adapted to production I decided to rename it as SW-02. The updated version of my concept."
The retail price is 189 USD
Available for pre-order until february 22nd, with 20% off retail.
They are available in Women's sizes from size 7,5 to 10 and Men's sizes from size 8 to 14,5.
Our project is based in these pillars:
The #waubscure contest exceeded all our expectations
When Obscure Sneakers and WAU decided to launch this collaboration / contest we never thought we’d have more than 100 contestants!
We Are Underdogs is proud to present the INITIUM WSC 16 Maroon by Maxwell Lund.
A colourway of the INITIUM, featuring the same material combination and colours of the WSC 16.
An unique and historical sneaker.
A statement and a tribute!
Celebrate the day when history was made in sneaker design!