HERE IS THE SW-02

WAU OPENS THE PRE ORDERS FOR THE FIRST SNEAKER OF THE AWARD WINNING DESIGNER ISAMU JARMAN

The wait is over!

Isamu Jarman the winner of the 21 Days of Design and top 8 of the 2018 World Sneaker Championship - competitions help by PENSOLE - sees his concept being made real.

About his sneaker, Isamu said:

"Originally designed for Pensole's WSC 2018, the brief was to design a lifestyle shoe for a stylish 20-year-old

Key words that I kept in mind moving forward were; Timeless, Focused, and Craftsmanship

Inspiration and field research came from looking back at the 90's iconic sneaker silhouettes and my personal experience of living in Portland for the last five years. 

After analyzing and filtering through the content, I distilled the trend to chunky, retro, and modern in both color and materials

Intersection of fashion and street.  After iterations of what all that meant to me, and getting feedback from my friends on social media, I landed on The Pensole SW-01.  Name SW for South West - which where I spent majority of my time in Portland. 

The SW-01 features bold, sweeping panels that offer structure and support - especially in the heel and vamp

The lines and curves draw inspiration from the cities' architecture and bridges. Strap in the back doubles up as a pull tab. Upper is primarily suede and performance textiles.  It's an ode to AJ1's, Air Max 90's, Tripple S, Yeezy 700 & 750, and EQT 93/17.

As it evolved and was adapted to production I decided to rename it as SW-02. The updated version of my concept."

The retail price is 189 USD

Available for pre-order until february 22nd, with 20% off retail.

They are available in Women's sizes from size 7,5 to 10 and Men's sizes from size 8 to 14,5.