INITIUM: a renewed approach

INITIUM: a renewed approach

August 30, 2018

To define the final materials and colours of INITIUM was an exciting task. After several tryouts, we reached the exactly outcome we were looking for.

Read More

Maxwell Lund: an unconventional designer for an unusual brand

Maxwell Lund: an unconventional designer for an unusual brand

August 27, 2018

In 2016, Maxwell Lund won the PENSOLE World Sneaker Championship (WSC), seeing his sneaker sold around de world. Now, one of his models was chosen to launch a new and unconventional sneakers brand.

Read More

INITIUM: felling like a painter

INITIUM: felling like a painter

August 23, 2018

The INITIUM was chosen to be the first style launched by We Are Underdogs. Maxwell Lund, the designer of this sneaker, left the usual process aside and created an artistic shoe.

Read More