The Underdog: The unexpected winner of an unequal fight

The Underdog: The unexpected winner of an unequal fight

August 16, 2018

On the next weeks, fresh concepts of sneakers from aspiring designers are finally going to see the light of day. We are very proud to make this happen with our partner – PENSOLE Footwear Design Academy.

We Are Underdogs is a creative platform with a mission to bring to life new concepts of sneakers from designers with a fresh approach. Many interesting concepts from thousands of aspiring designers never see the light of day. As a new sneakers brand, our purpose is to change that. 

Every month, we are going to launch a new model from a different designer, in an exclusive edition of 99 numbered pairs. In the meantime, other news will be revealed, so keep an eye on it. All sneakers will be available online.

Fortunately, we count with PENSOLE Footwear Design Academy as our partner, the first and most important academy in the field around the world. It was founded by the long live legend D'Wayne Edwards, former creative director of Nike and Jordan. Every year, the academy organizes the PENSOLE World Sneaker Championship, getting in touch with hundreds of innovative drawings and concepts.

This project is an incredible opportunity for aspiring designers, to show their ideas to the world. We are counting the minutes to show you our first sneaker!




Also in News

ITAFLEX: Increasing the outsoles diversity
ITAFLEX: Increasing the outsoles diversity

October 30, 2018

We teamed up with ITAFLEX to expand the outsoles options for designers. The manufacturer is already making women molds for the rubber cup sole for the next sneakers being launched.

Read More

METAMORPH: A sneaker for all styles
METAMORPH: A sneaker for all styles

October 19, 2018

The asymmetry of METAMORPH gives personality to the sneaker. Designed by Daniel Gonçalves, it is ‘a prototype under construction’.

Read More

Daniel Gonçalves: from a kid’s dream to reality
Daniel Gonçalves: from a kid’s dream to reality

October 15, 2018

Daniel Gonçalves loves sneakers and sports since he was a kid. When he decided to take the risk as footwear designer, he found PENSOLE Footwear Design Academy. We are glad to present you the third designer launching his style through WAU.

Read More