On the next weeks, fresh concepts of sneakers from aspiring designers are finally going to see the light of day. We are very proud to make this happen with our partner – PENSOLE Footwear Design Academy.
We Are Underdogs is a creative platform with a mission to bring to life new concepts of sneakers from designers with a fresh approach. Many interesting concepts from thousands of aspiring designers never see the light of day. As a new sneakers brand, our purpose is to change that.
Every month, we are going to launch a new model from a different designer, in an exclusive edition of 99 numbered pairs. In the meantime, other news will be revealed, so keep an eye on it. All sneakers will be available online.
Fortunately, we count with PENSOLE Footwear Design Academy as our partner, the first and most important academy in the field around the world. It was founded by the long live legend D'Wayne Edwards, former creative director of Nike and Jordan. Every year, the academy organizes the PENSOLE World Sneaker Championship, getting in touch with hundreds of innovative drawings and concepts.
This project is an incredible opportunity for aspiring designers, to show their ideas to the world. We are counting the minutes to show you our first sneaker!
WAU opens the pre-order for the 3rd colorway of the COMMA.
This CW came along with a minor detail change, taking minimalism to an extreme, reflecting the designer’s influence and vision.
The braided laces of the OG colorways were substituted by premium waxed cotton laces, allowing a smoother lacing and unlacing.
This new colorway, ASH, features premium charcoal textured suede upper paired with tonal natural rubber outsole inspired by the rich texture and depth of ash. The premium waxed cotton laces come in light grey, for a touch of contrast.
We are proud to present Tiago Escada Ramos.
He is the first brand ambassador from the Old Continent.
He’s also worldwide known for being a vintage sneaker collector and connoisseur. His eclectic collection of kicks is impressive.