Respect the culture, learn from the ones who know!

Respect the culture, learn from the ones who know!

December 28, 2018


Sean Williams is a born and raised Brooklynite who fell in love with sneakers at the age of 13. By age 16, with a few years of work experience under his belt he began buying sneakers with his own money (no longer asking mom for the latest and freshest kicks). Having purchased thousands of pairs of sneakers over the years his love of sneakers has never completely died. It has simply transformed.

In 2007, OSD (Obsessive Sneaker Disorder) was founded by longtime friend Dee Wells and Sean was asked to become a part of the historical movement. As business partner in OSD, LLC Sean’s love of sneakers has transformed into a mission for the company that has 3 words “Appreciate, Educate, Elevate”. These days, those 3 words are a part of everything Sean does regarding the world of sneakers. He has accepted the personal mission of making sure that the younger generations know the potential that exists for them in the athletic footwear business as not only consumers, but as the future professionals in the industry. Sean has been featured in various noteworthy TV shows, publications and web sites such as NBC’s “The Today Show”, Maxim magazine,, and Sneaker Freaker just to name a few. In 2012, Sean and his partner Dee made the list of “50 Most Influential People in Sneakers Right Now” published by Complex magazine.

Sean also teaches OSD’s “SOLEcial Studies” which is an education program that prepares people all over the world for potential jobs and their businesses in the athletic footwear business. He has plans to begin teaching the program in partnership with sports teams and school across the United States.

In 2018, Sean became a Rankin Scholar at Drexel University in Philadelphia, PA. The first such honor ever bestowed upon someone in sneaker culture.
The rest of his story is still being written, one sneaker at a time..

Sean Williams


Sean is also part of the family as he mentors and advises many of the contestants in the WSC and students at PENSOLE, so many of you already know him.

It is with utmost pride that WE ARE UNDERDOGS welcomes such an inspiring industry veteran to the team.

And we are sure that the qualitative improvement that Sean will bring to WAU will leave you speechless and all of us forever thankful!

Just wait and see!

Welcome, WAUmbassador Sean Williams!

Also in News

Who is Isamu Jarman?
Who is Isamu Jarman?

January 17, 2019


Japan-Born. Hawaii-Bred. Portland-Living.

His background of multiple cultures and experiences affect his design process. 

Read More

Walkthrough the INITIUM
Walkthrough the INITIUM

January 13, 2019

We like to think that we are not only selling sneakers.

We consider ourselves a creative platform for a reason.

One of the most fulfilling feeling we have is that of seeing that we also contribute to the education of the designers that cooperate with us and of our followers.

So, we were never ashamed of showing the "process" that leads to the final product.

Showing what's possible, the horrible pullovers, the failed samples... the things you normally don't get to see.

Read More

COMMA: a everyday wearable piece
COMMA: a everyday wearable piece

December 27, 2018

COMMA is the first style launched by We Are Underdogs that is immediately available for purchase in two colourways (Carbon and Bone) and both in man and women sizes.

Read More