WHO IS THE NEW WAU AMBASSADOR?
Sean Williams is a born and raised Brooklynite who fell in love with sneakers at the age of 13. By age 16, with a few years of work experience under his belt he began buying sneakers with his own money (no longer asking mom for the latest and freshest kicks). Having purchased thousands of pairs of sneakers over the years his love of sneakers has never completely died. It has simply transformed.
In 2007, OSD (Obsessive Sneaker Disorder) was founded by longtime friend Dee Wells and Sean was asked to become a part of the historical movement. As business partner in OSD, LLC Sean’s love of sneakers has transformed into a mission for the company that has 3 words “Appreciate, Educate, Elevate”. These days, those 3 words are a part of everything Sean does regarding the world of sneakers. He has accepted the personal mission of making sure that the younger generations know the potential that exists for them in the athletic footwear business as not only consumers, but as the future professionals in the industry. Sean has been featured in various noteworthy TV shows, publications and web sites such as NBC’s “The Today Show”, Maxim magazine, Slate.com, and Sneaker Freaker just to name a few. In 2012, Sean and his partner Dee made the list of “50 Most Influential People in Sneakers Right Now” published by Complex magazine.
Sean also teaches OSD’s “SOLEcial Studies” which is an education program that prepares people all over the world for potential jobs and their businesses in the athletic footwear business. He has plans to begin teaching the program in partnership with sports teams and school across the United States.
In 2018, Sean became a Rankin Scholar at Drexel University in Philadelphia, PA. The first such honor ever bestowed upon someone in sneaker culture.
The rest of his story is still being written, one sneaker at a time..
WHY WAS THIS SUCH A NATURAL CHOICE?
It is with utmost pride that WE ARE UNDERDOGS welcomes such an inspiring industry veteran to the team.
And we are sure that the qualitative improvement that Sean will bring to WAU will leave you speechless and all of us forever thankful!
Just wait and see!
Welcome, WAUmbassador Sean Williams!
WAU opens the pre-order for the 3rd colorway of the COMMA.
This CW came along with a minor detail change, taking minimalism to an extreme, reflecting the designer’s influence and vision.
The braided laces of the OG colorways were substituted by premium waxed cotton laces, allowing a smoother lacing and unlacing.
This new colorway, ASH, features premium charcoal textured suede upper paired with tonal natural rubber outsole inspired by the rich texture and depth of ash. The premium waxed cotton laces come in light grey, for a touch of contrast.
We are proud to present Tiago Escada Ramos.
He is the first brand ambassador from the Old Continent.
He’s also worldwide known for being a vintage sneaker collector and connoisseur. His eclectic collection of kicks is impressive.