WAU X Kicks Academy

WAU X Kicks Academy

We Are Underdogs and Kicks Academy team up


At We Are Underdogs, our mission is to actively seek talent from all walks of life.

This next collaboration is no exception as it brings our expertise to Kicks Academy PWRD BY KICKNKNOWLEDGE (501c3), a 100% FREE workforce development program based out of NYC that teaches design thinking through the conduit of footwear design with focuses on S-STEAMMED (Sports, Science, Technology, Engineering, Art, Math, Media, Entrepreneurship, & Design).

With the guidance of the educators led by “Coach Mike” and guest lecturer Kaito Choy the students were given the Apostrophe, a high-top retro inspired sneaker by Kaito as a canvas of innovation and storytelling.

One concept, one talent rose to the top. The story takes us through the Black Panther movement and other activist such as Malcolm X. It illustrates and pull inspirations from Civil Rights movements with vivid imagery.

The story is told by Tay'Vieon Carter, a rising senior at Innovation High School, located in Harlem. As the oldest of all his siblings, he creates from a space of responsibility to his family and community, while creating an aesthetic that represents something bigger than just creativity.

The Apostrophe “Pilot”, collaboration with Kicks Academy created by Tay Vieon Carter. This design is a triple black colorway featuring distressed nubuck, suede, and rubber outsole. A classic take on triple black with added depth in texture and finish variations.

The sneaker will be available for pre-order at weareunderdogs.com from October 15th with a retail price of 199 USD. The estimated delivery date is late January.