Melvin Melchor: designing to help others
FAST BREAK took Melvin Melchor to the Top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we materialised his concept.
FAST BREAK: the outcome of not giving up
Melvin Melchor saw his sneaker on the top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we gave him a chance to release it. We present you the FAST BREAK.
INITIUM: a renewed approach
To define the final materials and colours of INITIUM was an exciting task. After several tryouts, we reached the exactly outcome we were looking for.
Maxwell Lund: an unconventional designer for an unusual brand
In 2016, Maxwell Lund won the PENSOLE World Sneaker Championship (WSC), seeing his sneaker sold around de world. Now, one of his models was chosen to launch a new and unconventional sneakers brand.
INITIUM: felling like a painter
The INITIUM was chosen to be the first style launched by We Are Underdogs. Maxwell Lund, the designer of this sneaker, left the usual process aside and created an artistic shoe.
The Underdog: The unexpected winner of an unequal fight
On the next weeks, fresh concepts of sneakers from aspiring designers are finally going to see the light of day. We are very proud to make this happen with our partner – PENSOLE Footwear Design Academy.