News | We Are Underdogs

This CW came along with a minor detail change, taking minimalism to an extreme, reflecting the designer’s influence and vision.

The braided laces of the OG colorways were substituted by premium waxed cotton laces, allowing a smoother lacing and unlacing.

We are proud to present Tiago Escada Ramos, one of the founders of Sneakers Love Portugal, a community that promotes sneaker culture in Portugal.

He is the first brand ambassador from the Old Continent.

The Pensole alumnus and Bachelor of Industrial Design (Auburn University), from Birmingham Alabama, is the winner of the first contest held by WAU and Obscure Sneakers, having also been the most voted by the public.

Take a look at his "Turbo"

Everybody is aware of the social mission that our project has when it comes to empowering new designers, opening the doors of the industry to them and allowing them to have their concepts developed, produced and sold. 

The waubscure contest exceeded all our expectations

When Obscure Sneakers and WAU decided to launch this collaboration / contest we never thought we’d have more than 100 contestants!

We Are Underdogs is proud to present the INITIUM WSC 16 Maroon by Maxwell Lund.

A colourway of the INITIUM, featuring the same material combination and colours of the WSC 16.

ISAMU JARMAN
Japan-Born. Hawaii-Bred. Portland-Living.

His background of multiple cultures and experiences affect his design process.