News | We Are Underdogs

The WAU community is getting stronger. Starting today, ‘Sneaker Steve’ Patiño is our new Ambassador, for believing in this project as a huge push into the aspiring designers’ career.

The way Melvin Melchor designed FAST BREAK gave to colour and material designers a lot of options to work with. Here is the result of this worldwide project.

FAST BREAK took Melvin Melchor to the Top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we materialised his concept.

Melvin Melchor saw his sneaker on the top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we gave him a chance to release it. We present you the FAST BREAK.

To define the final materials and colours of INITIUM was an exciting task. After several tryouts, we reached the exactly outcome we were looking for.

In 2016, Maxwell Lund won the PENSOLE World Sneaker Championship (WSC), seeing his sneaker sold around de world. Now, one of his models was chosen to launch a new and unconventional sneakers brand.

The INITIUM was chosen to be the first style launched by We Are Underdogs. Maxwell Lund, the designer of this sneaker, left the usual process aside and created an artistic shoe.

On the next weeks, fresh concepts of sneakers from aspiring designers are finally going to see the light of day. We are very proud to make this happen with our partner – PENSOLE Footwear Design Academy.