News | We Are Underdogs

Sep. 17, 2018

Melvin Melchor: designing to help others

FAST BREAK took Melvin Melchor to the Top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we materialised his concept.

Sep. 14, 2018

FAST BREAK: the outcome of not giving up

Melvin Melchor saw his sneaker on the top 8 of the 2017 PENSOLE World Sneaker Championship. Now, we gave him a chance to release it. We present you the FAST BREAK.

Aug. 30, 2018

INITIUM: a renewed approach

To define the final materials and colours of INITIUM was an exciting task. After several tryouts, we reached the exactly outcome we were looking for.

Aug. 27, 2018

Maxwell Lund: an unconventional designer for an unusual brand

In 2016, Maxwell Lund won the PENSOLE World Sneaker Championship (WSC), seeing his sneaker sold around de world. Now, one of his models was chosen to launch a new and unconventional sneakers brand.

Aug. 23, 2018

INITIUM: felling like a painter

The INITIUM was chosen to be the first style launched by We Are Underdogs. Maxwell Lund, the designer of this sneaker, left the usual process aside and created an artistic shoe.

Aug. 16, 2018

The Underdog: The unexpected winner of an unequal fight

On the next weeks, fresh concepts of sneakers from aspiring designers are finally going to see the light of day. We are very proud to make this happen with our partner – PENSOLE Footwear Design Academy.