A collaborative effort between WAU and Joseph "Blumaan" Andrews that became a reality due to unique visionary alignment and the passion to create.
Joseph Andrews, a lifestyle content creator – focusing on men’s fashion and hair, owns a hair product company and has always fought to provide exceptional quality products that can hold their own next to the big brands.
We Are Underdogs mission of empowering the future of sneaker design was kept in this collaboration. This collection was designed with the help from Juliusz Slaski, Canadian shoe designer, Bachelor in Industrial Design from the University of Alberta and Pensole alumnus. This joint effort allowed our passion project to become a reality.
Meraki: A Greek word describing the emotion of putting so much work into something, it’s as if you’ve left a piece of yourself, (your soul, creativity, love) in your work.
The WAU Meraki One Collection’s unique take on a classic silhouette came to life thanks to our shared love for the underdog concept - that standing up to the big names with a fresh perspective is often what it takes to be a little disruptive.