A collaborative effort between WAU and Joseph "Blumaan" Andrews that became a reality due to unique visionary alignment and the passion to create.

Joseph Andrews, a lifestyle content creator – focusing on men’s fashion and hair, owns a hair product company and has always fought to provide exceptional quality products that can hold their own next to the big brands. 

Meraki: A Greek word describing the emotion of putting so much work into something, it’s as if you’ve left a piece of yourself, (your soul, creativity, love) in your work.