Our DNA

We Are Underdogs is a creative platform with a mission to bring to life new concepts of sneakers from young talented designers with a fresh approach.

Many interesting styles from thousands of aspiring designers never see the light of day - only a few actually make it onto the production line. As a new sneakers brand, our purpose is to change that.

Every month, we are going to launch a new style from a different designer. In the meantime, other news will be revealed. Every exclusive edition of 99 numbered pairs includes an authenticity card and a note from the designer, who receives the pair 00/99. All sneakers are handcrafted by Portuguese shoemakers.

Our underdogs are able to helm their own brands, to act as WAU ambassadors and they receive royalties on the sales from their designs.

We count with PENSOLE Footwear Design Academy as our partner, the first and most important academy in the field around the world. It was founded by the long live legend D'Wayne Edwards, former creative director of Nike and Jordan.

Also PENSOLE receives royalties on the sales, so it continues giving to talented young design students an opportunity to learn from the best in the industry, regardless of socioeconomic background.

Every year, the academy organizes the PENSOLE World Sneaker Championship, getting in touch with hundreds of innovative drawings and concepts.