Our DNA

'The Underdog is the unexpected winner of an unequal fight'

We Are Underdogs is a creative platform with a mission to bring to life new concepts of sneakers from young talented designers with a fresh approach.

Many interesting styles from thousands of aspiring designers never see the light of day - only a few actually make it onto the production line. As a new sneakers brand, our purpose is to change that.

Every month, we launch a new style from a different designer. The OG is produced in exclusive editions of 99 pairs and includes a note from the designer, who receives the pair 00/99. Between launches, other news are revealed, namely different colourways for the styles already known. All sneakers are handcrafted by Portuguese shoemakers.

We count with PENSOLE Footwear Design Academy as our partner, the first and most important academy in the field around the world. It was founded by the long live legend D'Wayne Edwards, former creative director of Nike and Jordan.

Every year, the academy organizes the PENSOLE World Sneaker Championship, getting in touch with hundreds of innovative drawings and concepts.

Our underdogs can helm their own brands, act as WAU ambassadors and receive royalties on the sales from their designs. Also PENSOLE receives royalties, so it continues giving to young talented design students an opportunity to learn from the best in the industry, regardless of socioeconomic background.

Many of the alumni and runner ups of the contests will now have the chance of having their concepts manufactured and sold, as the pinnacle of the learn by doing method.

HOW DOES IT WORK?

Every month, we launch, at least, one new style from a different designer. The OG is produced in limited quantities and includes a message from the designer.

Follow up colourways can be dropped between new releases.

New designers, new designs!

The designers will get paid royalties on the sales, and they'll do their best to spread the word on the brand, aware that the strength of the brand will come from a joint effort, working as a community!

These are real signature designer sneakers.

Sneakers with a face and with a cause!

GIVING BACK TO THE COMMUNITY

Many of the alumni and runner ups of the PENSOLE contests will now have the chance of having their concepts manufactured and sold, as the pinnacle of the learn by doing method. Our "selected underdogs" have the possibility to helm their own brands, act as WAU ambassadors and receive royalties on the sales from their designs.

Thanks to PENSOLE Footwear Design Academy, design students have the opportunity of learning from the best in the industry, regardless of socioeconomic background. To support its continuity of keeping forming the new generation of sneaker designers, we give back to them royalties on the sales of the sneakers designed by alumni or contestants to PENSOLE's contests.

In the future other collaborations may come up!

Stay tuned!