Our DNA

We Are Underdogs is a creative platform with a mission to bring to life new concepts of sneakers from young talented designers with a fresh approach.

Many interesting styles from thousands of aspiring designers never see the light of day - only a few actually make it onto the production line. As a new sneakers brand, our purpose is to change that.

Every month, we launch a new style from a different designer. The OG is produced in exclusive editions of 99 pairs and includes a note from the designer, who receives the pair 00/99. Between launches, other news are revealed, namely different colourways for the styles already known. All sneakers are handcrafted by Portuguese shoemakers.

We count with PENSOLE Footwear Design Academy as our partner, the first and most important academy in the field around the world. It was founded by the long live legend D'Wayne Edwards, former creative director of Nike and Jordan.

Every year, the academy organizes the PENSOLE World Sneaker Championship, getting in touch with hundreds of innovative drawings and concepts.

Our underdogs can helm their own brands, act as WAU ambassadors and receive royalties on the sales from their designs. Also PENSOLE receives royalties, so it continues giving to young talented design students an opportunity to learn from the best in the industry, regardless of socioeconomic background.

Many of the alumni and runner ups of the contests will now have the chance of having their concepts manufactured and sold, as the pinnacle of the learn by doing method.